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During the 2004 State PRAM Conference, Michael Tullier, President of the Public Relations Council of Alabama, presented information on the new APR process. To view his Power Point presentation in Acrobat format, click here. For complete details about the Examination for Accreditation in Public Relations (APR), click here. What is Universal Accreditation?
UA is a universal, voluntary certification program for public relations professionals that aims to unify and advance the profession by identifying those who have demonstrated their knowledge, experience and judgment in planning and managing public relations activities. UA enables PR practitioners a common credential that increases the visibility, credibility and perceived market value of the profession. Successful completion of the Accreditation process results in the awarding of the designation Accredited in Public Relations (APR) to qualified public relations professionals. The Universal Accreditation Program was formed in January 1998. Nine public relations organizations now participate in the universal program, including the Agricultural Relations Council, Florida Public Relations Association, Maine Public Relations Council, National School Public Relations Association, Public Relations Society of America (PRSA), Religion Communicators Council, Society for Healthcare Strategy and Market Development, Southern Public Relations Federation, and the Texas Public Relations Association. The program is administered by PRSA. Why APR?
Successfully completing the APR exam indicates that a public relations professional has demonstrated broad knowledge, experience and professional judgment in the field. The Universal Accreditation Program seeks to improve public relations. The designation APR signifies a high professional level of experience and competence. What Is Its Value?
Preparing for Accreditation helps professionals broaden, validate and refresh their knowledge. Having the APR designation demonstrates a serious commitment to the profession, to corporate management, colleagues and clients. More and more employers are seeking accredited candidates for senior- and management-level positions. Is Accreditation Good For Life?
Yes, with fulfillment of Maintenance of Accreditation requirements (applies to professionals who receive the APR credentials after January 1, 1998). Every three years, accredited professionals must accumulate the required number of points in continuing education, professionalism or service categories as part of the Maintenance of Accreditation Program. This further strengthens the value of the APR credential and keeps professionals actively involved in the currents of the public relations profession. What Is The Cost?
Currently the cost is $385 per person. How Do I Register To Take The Exam?
PRAM Central's Career Development Coordinator is designated to coordinate all accreditation activities for our chapter. If you wish to take the exam, please contact the current career development coordinator for registration materials and exam dates. |
